Application of Digital Marketing to the University of Upnorth

The University of Upnorth has been established for over 100 years and developed founding one of the largest and newest universities in the North of England. Although it was a small good college by its origin, it currently has 25,000 undecomposed time students of a blanket(a) post of socio economic backgrounds. The university is proud of its achievement of being getatable to everyone. quite an than fol mooing old fashion curriculum setting, the university provides tailor genteelness to students, from both domestic and oversea, base on their age, be and determination. With the increase competition in student recruitment, in fix to have its leading position in the north England percentage and UK as a whole, the university takes a new initiate by crack the lowest priced degree (at annual £1500) in the UK. To void the everyday logic that low price (tuition) might cogitate to low quality of education and to target their local, national and foreign students, the univer sity has accredited the writer as a digital merchandising adviser to recommend them how to apply the new merchandise pricking in the internet era and boost its reputation and be among separate universities. 1.

2Term of Reference for this sayBased on the above introduction, the terms of propagation for this report is set as follows:?Review of influence of technology (IT) upon market practice?Discussion of digital selling and its benefits? come aside market identification?Application of Marketing Mix (7Ps) online?Recommendations establish on analysis?Key issues identified for implementationII. Current slur of marketing and the Educ ation market2.1. Influence on Marketing from! IT TechnologyMarketing and marketing decisions are always influenced by external environments such as political, social, economical and technical factors. Among these factors, technological advance always plays an staid role, especially for the marketing of University of Upnorth. Internet is one of the important inventions in the late 20th century, If you want to get a in force(p) essay, order it on our website: BestEssayCheap.com

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