Controversial Television Advertising Essay -- TV Media

Controversial Television Advertising We all know from our personal experience that one person’s idea of something offensive often differs from another’s. This essay is to determine the consequences towards negative advertising towards certain controversial products/services and why they are so offensive. All major media organizations need advertising to exist, that's how they pay their bills. At the same time, though, each organization sets its own advertising standards. Some ads a media company will simply refuse to accept (Peart, Karen N). Concerns have been raised about Beer advertising, Cigarette advertising, Sex advertising, Political advertising, and food advertising to children. Alcohol advertising is a primary concern for many Americans who believe that alcohol advertising in media directly influences the frequency of underage drinking. While drinking among youth and young adults has declined over the last six years, a recent study by the Justice Department found that 25% of 15-17 year olds said they drink. Junior and senior high school students drink 35% wine coolers, and consume 1.1 billion cans of beer annually. An alcoholic beverage industry sponsored poll of parents found that 73% of respondents believed that alcoholic beverage advertising is a major contributor to underage drinking (Century Council, 1990). It is also one of the most heavily advertised products in the United States. The alcohol industry generates more than $65 billion a year in revenue and spends more than $1 billion a year on advertising. The advertising budget for one beer -- Budweiser -- is more than the entire federal budget for research on alcoholism and alcohol use. Unfortunately , young people and heavy drinkers are the primary targets of... ...udewijn de Blij. (06/07/2006). Tobacco advertising www.factsheets.globalink.org Nick Higham, BBC media correspondent (04). Confusion over junk food ads. Dr. Joseph Mercola with Rachael Droege (05). Four Ways Junk Food Marketing Targets Your Kids Wikipedia. Sex in Advertising. Pediatric Studies Link TV Advertising with 'Global Fattening' (March 29, 2006) Campaign for Tobacco free kids. â€Å"Still Targeting kids† www.tobaccofreekids.org Christopher Gilson & Harold Berkman (1980). Advertising. Shanto Iyengar & Markus Prior (June 1999). Political Advertising. Gregory Rose, Victoria Bush, & Lynn Kahle (1998). Journal of Advertising Wayne Friedman (2/2006). Courting Kids, Networks Aim Younger. David Waller, Kim Fam, & Zafer Erdogan (2005) The Journal of Consumer Marketing. Vol. 22 Breast for Success. Dahila Lithwick (2004)

Thoughts of Francis Bacon About Love

Of Love The ‘Essays' of Francis Bacon are the first in date of classics of English prose, in proper sense of the term. They are used as class-books almost as much of Shakespeare's plays. No one in English literature has ever written a greater number of essays packed with striking formulas and loaded with practical wisdom. Bacon's Essays' are the fruit of his close observation of human life. They have been described to be the treasure house of wisdom. ‘Of Love' is one of most famous essays of Francis Bacon. He discloses his philosophical thoughts on love.This essay is bound to have a wide appeal because of the subject it deals with. But it is a matter of great sorrow that bacon's treatment towards love is really disappointing. In the beginning of the essay Bacon clears his position and thought against love and its greater role. According to Bacon, Love plays a greater role in the theatre than in actual life of man. Through this kind of thought he wants to tell that love is a matter of enjoyment that can be best suited only in plays or dramas. Not only that, he says in actual or practical life of a man love can not contribute much.According to Bacon, Love has always provided or rendered material for comic plays and sometime, for tragic plays. But in real life, love causes much mischief. Here Bacon clearly says that it is love which may wreck the career of a man. For example he mentioned the name of Antony and Othello who both were greatly troubled with the consequences of love. In this essay Bacon mainly deals with the disadvantages of love. Here Bacon speaks like a puritan moralist. He observes that no worthy person of ancient or modern time has been transformed to the mad of 3rddegree of love.Bacon opines that we are created to ponder over noble and great objects of human life. He does not support of kneeling a man before a woman for the sake of love and for some sorts of sensuous pleasure. It is really strange to observe that the passion of love tw ist or distort a man’s judgment. It is love that bounds a man to be a flatterer and at the same time a lover becomes absurd in his use of extravagant words about his beloved. Therefore he has rightly said that one cannot love and be wise at the same time.A lover does not like to lose his love in exchange of anything I getting Helen, Paris had to sacrifice both riches and wisdom though he finally lost Helen. Loving others is a Universal character in a man. If a man does not concentrate his love upon one or a few individuals, naturally his love will extend too many people. Thus he may become a kind hearted and Charitable if he grasps the opportunity of loving a large number of people In the last part of the essay, Bacon says that married love is beneficial to mankind but immoral love is really dangerous.It is, indeed, very difficult to agree with Bacon in his remarks on the subjects of love. Here we don't have impartial treatment of love. Bacon regards love as Child of folly. I t may be wise policy to exercise love with in limkits and not to allow interrupt with business. It is very realistic and natural that a lover has to sacrifice for the sake of his beloved. But the fact is that love is something grand and sublime. It is one of the most inspring and ennobling passing of mankind. It often is able to bring out the best that is in man. Tennyson has rightly said that it is better to have loved and lost than never to have loved at all.A man who has never loved has missed the opportunity of the greatest experience of life. The/ecstasy of love the golden dreams which ot gaves rise to, its thrills and excitement, are may be unknown to Bacon. Half the literature of the world deals with the joy and glory of love. Bacon would perhaps regard this literasy works as trash. It is indeed. Bacon sounds almost ridiculous while speaking of love. Francis Bacon is a Renaissance product and his essays reflect the Renaissance spirit. He may be called an eloquent prophet of n ew age of human thought and human activity initiated by the Renassance.In spite of being a special kind of moralist, Bacon criticised ove in his essay â€Å"OF Love† When he takes his position against love, we the common people feel sorry for Bacon as he may not be justified with what he said against love. He has mentioned the fake of Aotonio and paris in this essay. According to him they both have lost their valuable position. But at the same time both of them have gained a eternal place in Human mind for their sacrifice for love. We still remember and shed tears for Paris and Antorio but not for Bacon Who has outspoken against love which is an inborn god gifted quality of a human being.

Kant Moral Law Theory Essay

â€Å"Two things fill the mind with ever new and increasing admiration and awe the oftener and more steadily we reflect on them: the starry heavens above me and the moral law within me.† – Kant (1788), pp, 193, 259 Immanuel Kant introduced and initiated his ‘moral law theory’ in the late 18th century. The doctrine in question sought to establish and constitute a supreme or absolute principle of morality. Kant disputes the existence of an ‘ethical system’, whereby moral obligations are obligations of ‘purpose’ or ‘reason’. The accuracy of actions [i.e. the rightness or wrongness of an individual deed] is determined by its configuration and conformity with regard to ‘moral law’. Evidently, according to Kant, an immoral transaction is invariably contemplated as an illogical or unreasonable occurrence or action. The supreme moral principle is a consistent â€Å"working criterion† that proves to be â€Å"practically helpful and theoretically enlightening† when used by rational agents as a guide for making personal choices (Kant VI). A supreme guiding moral principle must carry with it an absolute necessity and be done out of duty to the moral law in order to be free from corruption. Kant believed in a fair and impartial law. He accredited and affirmed the presence of an objective moral law that we, as humans, were/are able to identify with through the process of reasoning. Kant argued that we are able to recognise and distinguish moral law, without making reference to the possible consequence or outcome. Immanuel Kant declared a differentiation between statements [i.e. posteriori and priori] that he believed to coincide with moral law. A posteriori statement is one that is based on experience of the material world. In opposition, a priori statement requires no such knowledge; it is known independent of the phenomenal world. Furthermore, Kant continued to make additional distinctions with regard to analytic and synthetic statements. An analytic statement, he claims, is one that by its very nature is necessarily true, as the predicate is included within the definition of the subject. Example: – [â€Å"all squares have four sides†]. The previous statement is of an analytic nature, as the predicate, i.e. the square having four sides, is implicit and is part of the definition of the subject – [â€Å"square†]. An analytic statement is necessarily true – true by its own authority, and is purely explicative, as it tells us nothing new about the subject. In contrast, a synthetic statement is one in which the predicate is not included in the definition of the subject, and thus is not necessarily true. A synthetic statement also tells us something new about the subject. Prior to Kant, it was widely accepted that there were only two types of statement: a priori analytic and a posteriori synthetic. Kant accepted these two statements although believed there to be a third: a priori synthetic statement. These are statements that are known independent of experience that may or may not be true. Kant claimed that these priori synthetic principles are inherent within us and therefore subsequently form the basis of all moral decision making. Kant’s theory is based on and is primarily concerned with the aspect of ‘duty’. Kant believed and promoted the notion that to act morally is one’s ‘duty’, and one’s ‘duty’ is to act and proceed in accordance to the principles of moral law. Due to this, Kant’s theory is categorised and distinguished as a ‘deontological argument’. A deontological theory is one that maintains the moral rightness or wrongness of an action and depends on its fundamental qualities, and is independent of the nature of its consequence – â€Å"Duty for duty’s sake†. This perspective can be viewed in contrast to the beliefs and ‘rules’ associated and belonging to teleological arguments, i.e. utilitarianism. Immanuel Kant argued that moral requirements are based on a standard of rationality he dubbed the â€Å"Categorical Imperative. The categorical imperative has derived from the initial belief and notion that humans base their moral judgment on pure reason alone. This view can be viewed in contrast to a ‘morality theory’, which assumed/s that human’s actions are guided by emotions or desires. Example: When deciding what I ought to say to a friend who is distraught. Rationale would dictate that I give sensible advice, whereas my emotions may impulsively tell me to give comfort and sympathy. The categorical imperative declares and differentiates between obligatory and forbidden actions, and places further emphasis on the notion of ‘duty’. This statement can be strengthened through the following quotation – [â€Å"All in imperatives command either hypothetically or categorically†¦ If the action would be good simply as a means to something else, then the imperative is hypothetical; but if the action is represented as a good in itself†¦ then the imperative is categorical.†]. Example: If someone tells me that they will buy me dinner if I give them a lift into town, then this is a conditional action and would fall into the hypothetical imperative category. Conversely, if I think that I should give my friend a lift into town with no other agenda (i.e. she will not buy me dinner because of it), then this is a categorical imperative because it is independent of my interest and could apply to other people as well as myself. There are three principles of the categorical imperative: * Universal law; * Treat humans as ends in themselves; * Act as if you live in a kingdom of ends. 1. The categorical imperative is [â€Å"Do not act on any principle that cannot be universalised†]. In other words, moral laws must be applied in all situations and all rational beings universally, without exception. 2. [â€Å"Act that you treat humanity, both in your own person and in the person of every other human being, never merely as a means, but always at the time as an end.†] – The previous statement declares that we must never treat people as means to an end. You can never use human beings for another purpose, to exploit or enslave them. Humans are rational and the highest point of creation, and so demand unique treatment. 3. The quotation [â€Å"So act as if you were through your maxim a law-making member of a Kingdom of ends†] states Kant’s belief in the fact that humans should behave as though every other individual was an ‘end’. In conclusion, it is arguable that the categorical imperative possesses a sense of authority with regard to what actions are permitted and forbidden under Kant’s moral law theory.

A Summary of The Ones Who Walk Away from Omelas, a Short Story by Ursula K. Le Guin

A Summary of The Ones Who Walk Away from Omelas, a Short Story by Ursula K. Le Guin Fiction â€Å"The Ones Who Walk Away From Omelas† is a fictional story that is classified as a short story by the author Ursula Le Guin. The story has a vivid description that has a lot of repetition in the narration of the way of life of the people of Omelas. The story is full of deliberate vague and vivid descriptions. The narrator explains the happiness in the city of Omela, but it becomes clear that the narrator does not know the details about the details. The fictional nature of the story comes out clearly when the narrator gives the readers the freedom of imagining the details as it suits them, it doesnt matter. As you like it† (Le, 1973). The Context of the Story In the introduction, the story gives the details of the Festival of Summer celebrated by the Omelas. The matching of the people and the singing shows the happiness that dominates among them. However, the narrator shifts from the celebration and narrates the misery of a child locked in a house secluded from the Omelas. From the story of the suffering child, the idea of scapegoat arises. According to Nugroho (2016), the scapegoat is the act of laying the blame on someone instead of others. The narrator makes the reader understand that the child suffering is in exchange for the happiness of the people of Omelas. If the child is to let out of the house and given the opportunity to enjoy life as the Omelas, then suffering is bound to befall the people of Omelas. Thus, the child is depicted as the life saver since its misery makes life possible. Ritchie (2016) postulated that allegories are stories that describe events and represents events in a metaphorical manner. In this context, the suffering child is used to represent the wealthy and the poor. The poor seem to work for the wealthy and the few happy ones. However, any conclusions about the significance and the causes of the child suffering are left by the narrator at the disposal of the reader. Apollonian Work Based on the context and the insight of the story, the story can be concluded that it is Apollonian. Leddy (2016) describes the Apollonian as works whose aspects of human nature are presented as rational, ordered and full of discipline. The happiness fills the people of Omelas, and the writer describes the child as somebody whose freedom has been limited. The people, especially the children of the Omelas, who goes to see the child pity him or her. However, the goodness of the Omelas cannot go to the extent of rescuing the child from suffering. The Value and The Message of the Story The value of this fictional story lies in the themes illustrated by the narrator. The theme of suffering as seen in the child locked up in house shows how some people suffer in the society at the expense of others. The happy ones in the society enjoy themselves while the low class in the society suffers working hard with little or no return. Moreover, on the positive side, there is love and sharing among the people of Omelas. The festival brings together the people of Omelas; they play, eat, and interact together during the festival. Recommendation to other Readers The narrator calls the readers to make their conclusions after reading the story. Moreover, the narrator seems to be unsure of the facts surrounding the lives of the Omelas. The readers can make their conclusions after reading it. Therefore, it is important for people to read the story, and make their conclusions about the Omelas.

Case Study Changing Nestle Example | Topics and Well Written Essays - 750 words

Changing Nestle - Case Study Example Efficient CEOs like Helmut Maucher and Brabeck-Letmathe initiated radical changes in the organization. Large-scale and transformational changes are necessary for maintaining organizational survival. Clardy says about the organization change as, â€Å"the field organization change was long equated with organization development (OD), whose proponents were up-front with the bona fides of their approach: full disclosure, informed consent, inclusive participation, and so on.†(Rothwell, Stavros, Sullivan & Sullivan, R. A, 2009, p. 12). The OD includes the dispositions to improve their organizations by applying knowledge from the behavioral sciences—psychology, sociology, cultural anthropology, and other related disciplines. Analyzing the changes taken place in the Nestle shows that the firm had undergone both the first order change and second order change. In a first order change, the firm makes only some changes in terms of transactional and organizational climate. On the ot her hand, Nestle had undergone a second order change in terms of transformational changes. Some of the important organizational changes were as follows. First order changes 1. Nestle started to transfer executives Switzerland to United States. 2. Nestle concentrated on the strengthening and centralization of its IT departments. 3. Started to purchase local subsidiaries in local markets and began to expand globally. Second order changes 1. Nestle completely refurbished the executive board with ten executives replaced (Palmer et al, 2005) 2. Nestle started to diversify its markets through their introduction into cosmetic and pharmaceutical markets. 3. Nestle introduced the acquisition and merger of several companies. The second order change is more evident in the organization. Transformational change had taken place as the organization switched from entrepreneurial to a wider and more professional management. An important transformational change that had taken place in the organizatio n was involvement in other fields of business through product diversification. In the same way, the acquisitions and mergers provided them accelerated growth, and increased popularity and reputation. However, throughout the course of change, the company took extra care in sustaining employees’ loyalty, impression, motivation, self belongingness, and positive behavior, even though the management had applied some ‘mid-management change theory’. As Palmer et al (2005) state, the change occurred in Nestle, emphasized by Peter Brabeck-Lemathe as incremental change. It is based on his leadership mindset, which focuses on substance over style, with strong dedication, and long term approach to growing business. In contradiction to Peter’s concept of incremental change on Nestle’s overall business, the incremental change was not incremental at all. Its market had expanded due to the aggressive acquisition of a number of food industries and due to the automat ion and integration of all its worldwide operation to facilitate better coordination in an aggressive strategic move; and the move had ended in closing 38 factories and cutting $1.6 billion in cost while improving the company’s ability to obtain volume discount, which Peter meant was incremental (‘Peter Brabeck-Letmathe-1944’). The three important lessons coming from the frontline are downsizing through retrenchment and down scoping,

''The Odyssey'' and ''The Iliad'' Essay Example | Topics and Well Written Essays - 1000 words

''The Odyssey'' and ''The Iliad'' - Essay Example It is a tale of a brave warrior Odysseus, King of Ithaca, who gets lost after winning the famous Trojan war of Troy. This war is of historical significance because the Greek soldiers entered Troy by hiding in a huge horse made up of wood and then took their enemies by surprise. The story encompasses twenty or more years that he spent away from his family which are filled with his encounters with people and various exotic elements of the nature including God of Sea, Goddess Calypso, Circe, King of God, Zeus, his daughter Athena and many more interesting characters. Homer starts the adventures of Odysseus with the Trojan war of Troy which starts as a revenge against the people of troy for kidnapping Paris who was a cousin of the wife of Odysseus. The ten years of the war which bring untold miseries and grief to people of Troy are equally devastating for the soldiers of Odysseus who are killed. The war is also significant because the warriors of Odysseus rape Cassandra, the priestess of the temple of Goddess Athena. This invoked the anger of the Goddess Athena who asked Poseidon, the God of Sea to avenge Cassandra’s rape by drowning the fleet of Odysseus. Meanwhile Zeus, father of Athena also gets angry at the fact that Odysseus and his soldiers had killed innocent people and unnecessarily went on pillaging the city of Troy. So he uses his divine powers so that Odysseus is not able to return to his kingdom but is waylaid by various elements which prevent his return to Ithaca. Homer has superbly interwoven the great epic with elements of nature and characters, both human and super human that play important roles to carry forward the story in the most amazing and interesting narration. Despite the intervention of the elements, Odysseus again escapes the death but becomes a prisoner of sea nymph Calypso who is much enamoured by him. After one year with Calypso, he is released at the bequest of Zeus, who is the King of Gods. Homer

We Were Soldiers Once and Young Essay Example | Topics and Well Written Essays - 500 words

We Were Soldiers Once and Young - Essay Example The following observation by the author indicates how the soldiers, many of them young and a few war veterans, stood by the â€Å"7 Army Values of "Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, Personal Courage" Moore argues in the prologue, â€Å"We were the children of the 1950s and we went where we were sent because we loved out country.†(xviii) This sums up all the qualities that are expected of an American soldier. The story of the book from Chapter I, â€Å"Heat of the Battle’ to Chapter 26, â€Å"Reflections and Perceptions,† provides the vivid accounts of what must have transpired at the battle front and in the minds of those who died and the mute witness were their mutilated bodies. Those who survived provided the vital information about the historic days of war. November 14, 1965 was the fateful day. Four hundred and fifty men of Harold Moore’s battalion engaged the Vietnamese regulars in a helicopter assault on a landing Zone in the Ia Drang Valley of South Vietnam’s Central Highlands. America was trying out new tactics and weapons since World War II. The troops were far outnumbered, with more than two thousand enemy soldiers who challenged men under Moore’s command. Brutal firefights followed until November 16 and the enemy was repulsed. Counter attack by the North Vietnamese was fast. Next day another American battalion was attacked, taking the American army by surprise. They held the battlefield, but suffered heavy casualties. Casualties on either side were heavy. Two hundred and thirty-four Americans were killed in the battle of Ia Drang. Each death was an extraordinary example of heroism and describing one such martyrdom of a soldier Moore writes, â€Å" We discovered in that depressing, hellish place, where death was our constant companion, that we loved each other, we killed for each other, we died for each other.†(6) Narrating one specific incident he sums up, â€Å"Just